Sports Business Advisors 
The ECHL has tapped newly formed Sports Business Advisors (SBA) in a strategic effort to elevate league revenue, bolster brand visibility and unlock fresh corporate partnership opportunities. Under the partnership, SBA will serve as the official sales agency and consulting advisor for the league, offering strategic counsel across business operations and spearheading sponsorship growth, including support … Read More
The Hockey News reports on Sports Business Advisors’ appointment as the official sales agency for the ECHL, highlighting the extensive credentials of SBA’s founding team. The article details how Mark Piazza, Mike Santos, and Steve Violetta bring elite-level experience from organizations including the NHL, New York Rangers, Detroit Red Wings, New York Yankees, and San … Read More
The ECHL minor professional hockey league has announced a strategic partnership with Sports Business Advisors (SBA) to drive revenue generation, enhance branding, and expand league awareness. Founded in 2024 by three veteran sports industry executives—Mark Piazza, Mike Santos, and Steve Violetta—SBA brings over a century of combined experience in revenue growth, operations, marketing, and facility … Read More
June 5, 2025 – The ECHL and Sports Business Advisors (SBA) today announced a strategic partnership focused on driving the league’s revenue generation, enhanced branding and league awareness, as well as developing new opportunities for innovative corporate sponsorship. SBA will support ECHL signature events including the All-Star Game and Kelly Cup Playoffs. ECHL teams will … Read More
