The ECHL has tapped newly formed Sports Business Advisors (SBA) in a strategic effort to elevate league revenue, bolster brand visibility and unlock fresh corporate partnership opportunities. Under the partnership, SBA will serve as the official sales agency and consulting advisor for the league, offering strategic counsel across business operations and spearheading sponsorship growth, including support for key tentpole events like the ECHL All-Star Game and Kelly Cup Playoffs. SBA was founded in 2024 by veteran sports industry executives Mark Piazza, Mike Santos and Steve Violetta.
