The Hockey News reports on Sports Business Advisors’ appointment as the official sales agency for the ECHL, highlighting the extensive credentials of SBA’s founding team. The article details how Mark Piazza, Mike Santos, and Steve Violetta bring elite-level experience from organizations including the NHL, New York Rangers, Detroit Red Wings, New York Yankees, and San Diego Padres.
The partnership will focus on revenue generation, enhanced branding, and innovative corporate sponsorship opportunities across the 35-year-old league. SBA will support marquee ECHL events like the All-Star Game and Kelly Cup Playoffs, while also providing services to individual teams seeking to maximize their business potential.
With the founders’ combined expertise spanning facility management, operations, legal affairs, and strategic sales—including five facility naming rights deals—this partnership demonstrates the high-caliber business acumen now backing the ECHL’s growth initiatives.
